consumer outreach

In 2019, the NWFA launched a new effort to promote real wood flooring by educating consumers about the benefits and characteristics of real wood floors, as well as how to properly maintain them. The industrywide campaign champions real wood as the flooring of choice and calls on the association’s membership to help spread the message.

Learn more about the origin of the campaign in this article at Hardwood Floors.

The campaign includes a toolkit, the Homeowner’s Handbook to Real Wood Floors, and the updated WoodFloors.Org website. These materials are designed to tell consumers about the benefits of wood flooring, how to choose the right floor, why they should select a professional for the job, and proper maintenance. They walk consumers through various stages of life to show them wood floors can handle all of their big and small moments, while dispelling some of the myths about wood floors.


download these free resources


Homeowner's Handbook to Real Wood Floors

  • Download the PDF version.
  • Printed copies of the Homeowner's Handbook to Real Wood Floors are available for purchase and distribution to your customers. Place your order.
  • Customized print copies of the Homeowner's Handbook to Real Wood Floors and other campaign materials are available for purchase. Place your order.

Interested in learning more about the available materials and how to use them? Watch our previously recorded webinar.

If you have any questions about the campaign or toolkit materials, please contact us.